parsonswreath

Two sides of the same business

This month Instagram is all about roses, feed’s are full of #rose posts featuring beautiful blooms (22,119, 749 hastags to date, check out Jaclyn Craigs‘ feed for daily rose inspo). And last month we (and Insta) were obsessed with peonies- bold and beautiful in equal measure. These two flowers represent the two sides to our business.

We’re a small family owned buiness, we grow and dry most of the flowers we use to make our products. Our roses are cut from our garden in Norfolk (and sometimes the neighbours’ gardens too!). We have around 17 rose bushes- some new, some very old. We have white, pink, orange, peach, yellow and red. Some of the little buds are no bigger than a five pence piece and some as large as a golf ball. We dry them in small batches and use them throughout the year. They’re homegrown and small scale.

By contrast our peonies are grown by my brother in a village called Parsons Drove (hence the name). Still on a relatively small scale compared to some but approx 2000 peonies in white, light pink and deep berry. We dry and store enough peonies to keep us going for the coming year but the majority are sent to the flower markets as fresh flowers (Spitalfields, Covent Garden, Brimingham etc). So the next time you’re scrowling through Insta Stories admiring pretty peonies, they might just be ours!

Paris Fashion Week

Paris Fashion Week closes another spectacular show season. Over the last four weeks we’ve watched the world’s finest designers and brands unveil their Spring/Summer 2020 collections. We take inspiration from the catwalk when we design our ranges for next season. For Spring/Summer 2020 expect to see these trends featuring alongside our existing collections.

– Roksanda killed it with colour. Cascading down the outdoor catwalk came rainbow hues and bold brights in crimson red, tangerine and bubblegum pink. Colour blocking is key, so think bold bouquets and eye-catching crowns.

– Sustainability was the over-arching theme this season. Environmental activists Extinction Rebellion demonstrated during London Fashion Week to persuade us to consider our purchases. The BFC announced earlier in the month the financial impact a no-deal BREXIT would have on the UK fashion industry. This might explain the absence of a number of big brands, including Vivienne Westwood, who shifted her show to Paris this season. We grow our products and dry them ourselves, suppling flowers in a sustainable way.

– A whiff of Victorian is in the air for S/S20. Erdem featured decadent brocades and classic florals. Molly Godard, made famous for clothing Killing Eve character Villanelle, went big with volume as only she can. Expect buoyant big bouquets with classic styling.

– Richard Quinn brought a tear to the eye, ending his show with a fairy-tale edit of bridal wear. Crystal encrusted gowns with a vintage vibe reminded us, sometimes ‘more is more’.

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